Safari to Receive “Do Not Track” Feature
If the Wall Street Journal reports are to be believed, then the upcoming version of Apple’s Safari web browser (that comes with Mac OS X Lion) will include an option for users to disable tracking via cookies.
The recent Internet Explorer 9 and Firefox 4 releases already include “Do Not Track” functionality and with Safari soon to follow, Google Chrome and Opera are the only browsers that leave their users behind.
Hopefully, this will change soon.
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Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.
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Until there’s no “10 years in jail” for those who do not respect the “Do not track” header this is meaningless.
Since this “feature” can be completely ignored by advertisers, it’s actually better idea to use it for behavioral targeting eg. if browser sends “Do not track” header just show its user ad of the shop with stealth gear.