Opera New Promotional Video
And it’s called “Sketch of my life”
Maybe it makes sense to Opera users. Only few seconds of mentioning Opera? Why use it? What are the benefits? Why “blue e” is worse? Come on, you can do it better.
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Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.
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It’s a pretty nice video actually, but yeah, you’re right, they should give some reasons to use Opera instead of IE.
I personally kinda liked the message: you’re told all your life you don’t have a choice. The blue e isn’t your only choice.
I think the point it to get people to try it and figure out for themselves why. Mainly because there are dozens (hundreds?) of reasons to use Opera. But they don’t all apply to a given person.
Well, if reasons to switch was all that was needed, i guess everyone would have switched from IE long ago?
Remember – there is a mass market out there!
Cool video. I think it’s very nuanced.
It’s obvious that 95% of people that comment about Opera haven’t downloaded the latest version, and don’t know anything about it. (And if 75% is still IE’s market share, 95% of THOSE users, don’t even know another browser is an option.)
For examples of average user awareness of how to use their computers, read the comments here. “WOW”, doesn’t even begin to describe it.
http://pogue.blogs.nytimes.com/2008/10/02/tech-tips-for-the-basic-computer-user/?em
– “Where’s the ‘windows’ key?
– “You don’t have to type in ‘www’ or ‘.com’ if you just type in your [Opera] browser.