Wait, What? Opera Buys AdMarvel
Now here is something totally fresh. Just few weeks ago, Opera Software Received a new CEO and it looks like he is pushing for something new.
What’s that? Well, today, in press release, company announced that they have acquired mobile advertising company AdMarvel for an undisclosed amount of money.
“In our fast-growing industry, mobile advertising represents an interesting long-term revenue opportunity. Every month, nearly 50 million people access the Web using Opera on their mobile phones and together with AdMarvel, we think we can play an important role in the evolution of mobile advertising,” said Lars Boilesen, CEO of Opera Software.
Update: “The agreed acquisition price is approximately USD 8 million in cash. The acquisition structure also envisages up to an additional USD 15 million in cash consideration, paid only if certain aggressive financial targets are met over the next 24 months.”
I am really excited to see the outcome of this acquisition. Do you?
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Vygantas is a former web designer whose projects are used by companies such as AMD, NVIDIA and departed Westood Studios. Being passionate about software, Vygantas began his journalism career back in 2007 when he founded FavBrowser.com. Having said that, he is also an adrenaline junkie who enjoys good books, fitness activities and Forex trading.
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- Opera kauft AdMarvel « Browser Fuchs | January 20, 2010
There is an discussion on slashdot about Firefox’s heavy dependence on Google. Google is not a Search company but an advertisement company (I think most of its revenue comes from AdSense). Opera is not going to be a Browser company alone anymore, ad it makes sense.
> and it looks like he is pushing for something new.
Are you totally clueless ? Do you think buying a company is something that is decided from one day to the next ?
Finally some Opera Mini / Mobile ads will appear in mobile websites!
One of the Opera higher-ups recently said something about how they are the only for-profit pure browser maker in the game (with MS selling a lot of stuff, Apple selling a lot of stuff, Google being an advertising company and Mozilla being non-profit). This move puts them in the same group as Google. I’ve no idea about what this move will mean for me, so consequently I don’t know if I will like it, but I think it’s interesting to note.
I don’t think Opera wants to advertise in a way you think. I guess they’ll provide solutions for mobile operators, like integrating AdMarvel’s technique into Opera Turbo and/or Mobile and/or Mini. So that OEMs have the possibility to buy a complete service. They don’t have to find a way to integrate ads themselves, they just have to find companies willing to advertise.
From a business point of view, it’s a clever move from Opera. As for Mobile and Mini might become “ad-supported”, I don’t like the idea as a user. Time will tell, if it was a good move.
Opera has already tried the ad supported model for the desktop – was a failure. Wont be repeating that mistake.
Opera’s desktop revenue is still based on advertising. You see ads when using the Google search from the search box.